Content teams handle drafts, customer data, unreleased product details and brand voice every day. Most are using AI on that material already, often under no written rules.
The problem
The University of Melbourne and KPMG surveyed over 48,000 people in 47 countries in 2024 and 2025. 58% of employees used AI intentionally at work. Only 40% said their workplace had a policy or guidance on generative AI. 57% admitted hiding their AI use or presenting AI work as their own, and 56% had made mistakes in their work because of AI.
Company-wide AI policies tend to be either too broad for a content team to apply ("use AI responsibly") or so restrictive that people ignore them and use personal tools instead.
For Indian organisations there is a legal timeline too. The DPDP Rules, 2025 were notified in November 2025, with most obligations on handling personal data taking effect by May 2027. Pasting customer data into a public AI tool is a data handling decision.
The solution
A short team-level policy that answers the questions people actually face at their desks. It sits under the company policy and makes it usable for content work.
The approach
Cover seven decisions, each in plain language with an example.
Approved tools. Which tools the team may use, and on which accounts. Personal accounts for work material are either allowed or not.
What never goes in. Customer personal data, unreleased product details, credentials, confidential contracts. Give examples from the team's own work.
Tasks AI may do. Drafting, summarising, restructuring, checking. Name tasks where AI output is not used at all, if any.
Review before release. Every AI-assisted deliverable gets a named human reviewer, using a shared checklist.
Disclosure. When readers, clients or managers are told AI was used, and how.
Ownership. The person who publishes is accountable for every word, whoever or whatever drafted it.
Review of the policy. An owner and a date. AI tools change every few months, and the policy should keep up.
Test the draft against five real deliverables from the last month. If the policy can't say whether each one was handled correctly, it needs another pass.
Where we fit. Governance, Adoption and Organisational AI Strategy (Module 4) helps leaders agree a policy like this in half a day. Book a discovery call.
